The next-gen label for culture moving creators, turning influence into franchises.
The next-gen label for culture moving creators, turning influence into franchises.
Streamers drive culture. Almost none of them own it.
Live creators pull tens of millions of hours of attention a year, and nearly all of what they earn is rented from a platform: subs, gifts, ads. When the stream ends, nothing they built stays theirs.
GSM backs culture-driving livestreamers the way a label backs an artist, with money to grow, a team behind them, and shared ownership of what gets made. Unlike music, we are built to capture the full upside.
Recoupable advances so creators can grow faster and stop living stream to stream.
A full team across content, production, operations, and brand, working behind the creator every week.
Shared upside in the IP, products, and long-term brand equity we build together.
Every signing makes the next one cheaper, faster, and better informed.
Success compounds across the roster. Reach, data, and equity from one creator fund the capital and the infrastructure behind the next, and the IP portfolio grows with every cycle.
Advances tied to demonstrated revenue and growth.
A team for content, brand, data, and operations.
Culture-moving formats, co-owned shows, brands, and products.
Multi-platform reach, monetization, and partnerships.
Long-term asset value, reinvested into signing the next talent.
Step five funds step one. The wheel turns again.
Label operators, brand builders, and the people behind some of the internet's loudest cultural moments.
Former Senior Vice President of A&R at Republic Records for seven years. Founder of Second Estate Records, a joint venture with Warner, and the number one consultant for Warner's A&R team. Founder of a franchise development company operating 32 Bojangles restaurants. Deep experience identifying culture-driving talent and structuring deals.
Serial founder and brand strategist. Began in real estate, building resort pre-development projects and a portfolio of affordable housing under NYC's CityFHEPS. Co-founder of Butter Baby, an IP-driven, celebrity-endorsed dessert franchise, where he secured China's top male musician as an equity partner and remains majority owner and board advisor.
Founder of MSCHF, the viral art collective behind more than 125 multi-million-dollar cultural drops and named to Fast Company's Top 50 Most Innovative Companies. Called the Banksy of the internet by the New York Times, and named to the Hypebeast 100 three years running for cultural contributions.
Former investment banker turned two-time venture-backed founder, with expertise scaling consumer and tech businesses. Co-founder of Salamanca, the first Nigerian-owned tequila brand. Forbes 30 Under 30 honoree for Entrepreneurship.
Building something with your audience? Come talk to us.
hello@gsmentertainment.com